
The Business Needs
A look at the obstacles our client encountered.
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About Our Client
Since 1946 offers the largest assortment & finest quality frozen fish online.
Bradley’s are a third-generation family business, delivering over 200 types of fresh frozen fish from around the world at your doorsteps. Bradley’s Fish website is a WordPress + Woocommerce based website selling fresh and frozen fishes and other seafood items. AddWeb helped them to build and design a platform to enhance website speed, and integrate creative pop-ups on the website.
We crafted several features for our clients like display of their product, comparison between two products was also served from our end, we also helped them to enhance their user experience, and initiate quick payments for them. Various gateway options were also added from our end. Apart from the above-mentioned features, many more features were added, for better indulgence as well as better experience of customers, keeping in mind “speed is the key – in the digital world”.
Design Process
Research & Ideation
Conducted in-depth user interviews and analyzed competitors to understand pain points in the current website.
Wireframing & Prototyping
Focused on improving site navigation and reducing friction points.
Development Collaboration
Coordinated with development to integrate features like quick view and checkout to boost conversions.
Our Approach
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Fusce non justo in augue blandit vulputate. Vivamus tincidunt lacinia eros ut rhoncus. Duis eget tristique lorem. Maecenas in elementum dui, ut congue leo.
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The Solution
Implementing thoughtful design, content integration, and robust eCommerce functionality ensures a smooth transition to Wix.
We implemented a series of targeted solutions to address the client’s needs. First, we installed a suitable theme in the Wix environment that reflected the client’s branding. We then meticulously copied all page content from WordPress and integrated it into Wix, ensuring no detail was overlooked. Additionally, we imported their blog posts to maintain continuity for their audience.
For their eCommerce needs, we developed an eCommerce section in Wix and integrated Stripe as the payment gateway, facilitating smooth transactions. Finally, we manually transferred all product listings from WooCommerce to Wix, ensuring the eCommerce functionality was fully operational. This comprehensive solution met the client’s deadline and provided a user-friendly platform for easy website management.