The Business Needs
Figuring out what Fisunic was looking for.
A Spanish eCommerce brand, Fisunic, was looking for a Laravel development company to develop an eCommerce website for them. They wanted to sell and rent physiotherapy equipment to the customers. As people are online and want to order products from their living rooms, Fisunic wanted to develop a website that they can use to sell and rent their products. This was the major reason they were looking for a reliable eCommerce portal development company.
About Our Client
Fisunic is an eCommerce business selling and renting physiotherapy equipment for those who need it. Their primary offering is physiotherapy equipment that people need as part of their ortho-care requirements. The business makes it easy for people to buy physiotherapy equipment from them per their needs. If the customers do not need the equipment permanently, they can rent the equipment for a monthly subscription. As part of its business expansion strategy, the business wanted to develop an eCommerce website that could serve as the focal point of its online sales strategy.
Design Process
Research & Ideation
Conducted in-depth user interviews and analyzed competitors to understand pain points in the current website.
Wireframing & Prototyping
Focused on improving site navigation and reducing friction points.
Development Collaboration
Coordinated with development to integrate features like quick view and checkout to boost conversions.
Our Approach
How our Laravel development team approached the project.
Our primary aim was to learn the business goals and expectations of the client. As the only way to do this was to interact with the client, we scheduled many interviews and interactions with their team. With each interaction, we understood that the client wanted a feature-rich and powerful eCommerce site that makes buying and renting physiotherapy equipment easy for their users. We got various insights from the client, and we decided to integrate these strategically into the project’s planning. Our Laravel team quickly understood the assignment thanks to the experience in working on diverse similar projects.
However, we wanted to deliver an impeccable website that delivers a flawless user experience for their users. Hence, we decided to conduct extensive research to understand the industry. The research made us understand the overall stylistic trend, preferences of the users, and the design philosophy that works in the industry. In addition, we also looked at some of the top-performing competitors of the brand to ensure that the client’s website has a competitive edge.
The next phase was to assemble a team after gathering all the insights we needed to start working on the project. According to the project’s requirements, we constituted a team comprising Laravel developers, eCommerce strategists, top designers, a project manager, etc. We also created an action plan outlining how the project will be executed.
5
+
Team Members
14
+
Client Calls
32
+
Functionality Added
400
+
Man Hours
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Final Outcome
The client returned to us to share their website’s growth after three months of its release.
The site began receiving good impressions and clicks after a week of its release. And the number of users increased constantly thanks to the site’s intuitive design and ease of use. While the business could sell a few products, it was not very substantial in the first month. However, in the second month, the sales went up by 329% from the first month.