Fisunic: Selling and Renting Physiotherapy Equipment
The Business Needs
Building a Reliable Online Store for a Niche Healthcare Equipment Brand.
Fisunic had a clear business model, sell and rent physiotherapy equipment to customers who needed ortho-care solutions, but no digital presence to support it. As more people shifted to online shopping, the brand recognised that an Ecommerce website was essential to reach customers and grow beyond their existing channels.
They needed more than just a website. They needed a powerful, well-structured Ecommerceportal that could handle both sales and rental subscriptions, make product browsing intuitive, and give customers the confidence to pay online.
Fisunic came to EcomSupport360 looking for a partner who could:
Build a feature-rich Ecommerce website from the ground up
Handle both product sales and monthly rental subscriptions in one platform
Integrate a reliable and trusted payment gateway
Make product browsing, account management, and checkout simple and fast
Give admins easy control over the product catalogue and the backend
About Our Client
Fisunic is a Spain-based Ecommerce business selling and renting physiotherapy equipment for ortho-care needs. The brand makes it easy for customers to purchase equipment outright or subscribe to a monthly rental, ideal for those who need equipment temporarily or prefer a flexible payment model. As part of its growth strategy, Fisunic decided to build an Ecommerce website that would serve as the backbone of its online sales operation.
Our Approach
Our first step at Fisunic was to comprehensively understand the client need – not just in terms of technical requirements, but also from a business and user experience point of view. To get to know their product line, their customers’ buying habits and what this platform could do to better satisfy both customers and renters, we arranged a number of discovery sessions with the Fisunic team.
Having a clear understanding of requirements, we carried out industry research to gain insight into the expectations of the user regarding the style and functionality of health and physiotherapy equipment. We also did a review of similar platforms in the market which helped us in recognizing best practices, and in areas that we can give an advantage to Fisunic.
We then formed a team of cross-functional members (Laravel developers, Ecommerce strategists, UI designers, and a project manager) and created a comprehensive action plan, covering every aspect of the project, from design to deployment.
5
+
Team Members
14
+
Client Calls
32
+
Functionality Added
400
+
Man Hours
The Solution
How EcomSupport360 Delivered the Fisunic Ecommerce Platform.
We approached the project in two focused phases: nailing the design first, then building out the full Ecommerce functionality on top of a robust Laravel and Bagisto foundation.
Phase 1: Design
Three Concepts. One Clear Winner.
Our design team has developed three different design concepts prior to development of Fisunic platform. Both were designed with the user in mind, somebody seeking healthcare equipment, desiring a clean, reliable and user-friendly experience.
We held a review session with the client, and chose the best idea and adjusted it according to their suggestions. The final design was based on a Bootstrap template and was customized to incorporate Fisunic’s branding and the professionalism of physiotherapy equipment.
Created 3 design iterations that supported various UX directions
Tightly worked within the client to identify and finalize the final design
Helped to establish a visual language that created trust and was suitable for a healthcare Ecommerce brand
Phase 2: Development
A Laravel + Bagisto Stack Built for Sales and Rentals.
Once the design had been approved, the development started in earnest. Given the various Ecommerce features that Fisunic required, our team opted for Laravel, which allows us to integrate the rental subscription model, and the powerful open-source Ecommerce package called Bagisto.
Developed entire Ecommerce site from scratch using Laravel and Bagisto.
Created a sales flow and monthly subscription/rental flow for a product in the same platform.
Implement PayPal to provide online transactions with global trust and reliability. Add PayPal as the main payment method for trusted and safe online payments.
Created a admin panel for managing the product catalogue, tracking orders and controlling back-end.
Incorporated user account creation, profile and password management functionality
Developed and applied workflows for delivering structured records of one-off purchases and recurrent order rentals
The approach to strategic planning and re-using existing successful Laravel architecture has been helpful in cutting down the development time and we were able to deliver the final platform weeks earlier than agreed.
Key Features
Rent & Buy in One Platform
Two ways to own, one seamless experience for the customer.
Users can buy physiotherapy equipment outright or subscribe to a monthly rental
Both purchase types handled within the same product pages and checkout flow
Gives customers maximum flexibility based on their healthcare needs and budget
Product Subscription Model
Flexible rentals that make physiotherapy equipment accessible to more customers.
Monthly subscription model for customers who need equipment temporarily
Subscription management built directly into the customer account dashboard
Reduces the barrier to access for customers who cannot commit to a full purchase
PayPal Payment Gateway
Trusted, secure, and globally recognised payments at checkout.
Integrated PayPal as the primary payment gateway for online transactions
Supports both one-time purchases and recurring rental payments
Gives customers confidence in payment security from a globally trusted provider
Admin Dashboard
Full backend control, product catalogue, orders, and site management in one place.
Intuitive admin dashboard for managing the full product catalogue
Admins can add, edit, or remove products and their details quickly and easily
Centralised backend view of all orders, subscriptions, and customer activity
User Account Creation & Management
Personalised accounts that make repeat purchasing faster and easier.
Customers can register using their email address in seconds
Account stores delivery addresses and personal details for faster future checkouts
Users can update or remove personal information at any time
Profile Management
Giving customers full control of their account details.
Users can edit their name, email, and delivery information from their profile
Password change functionality built into the account settings
Clean, easy-to-navigate account interface consistent with the overall site design
Bagisto Ecommerce Engine
A proven Laravel-based Ecommercefoundation built for scale.
Bagisto handles product catalogue management, cart, checkout, and order flows
Open-source and highly customisable, tailored specifically to Fisunic’s sale and rental model
Provides a reliable, well-documented Ecommerce layer that can scale as the business grows
Fast Delivery – Weeks Ahead of Deadline
Strategic planning and proven architecture that saved weeks of development time.
Structured project plan and reuse of proven Laravel patterns accelerated the build
Completed and delivered the full platform weeks before the agreed deadline
Client had additional time for internal testing and content preparation before launch
Final Outcome
329% Sales Growth in Month Two and Steady Momentum Since.
After launch, the Fisunic website began gaining impressions and clicks within the first week. User numbers grew steadily, driven by the site’s intuitive design and frictionless browsing experience. While the first month saw modest sales as the brand built awareness, the second month delivered a dramatic result: sales grew by 329% compared to month one.
The admin dashboard significantly reduced the time the Fisunic team spent managing the backend, and the subscription model drove a meaningful increase in rental sign-ups alongside direct product sales.
Metric
Result
Reduced Backend Management Time
56%
Increased Conversion Rate
38%
Increased Number of Subscriptions
42%
Products Listed
140% increase
Month-on-Month Sales Growth (Month 2)
329%
What Our Customers Say
Don Hansen
Owner of Hansen Surfboards
★★★★★
As a business with over 60 years of heritage, we needed a seamless and engaging online store representing our brand and meeting our customers’ needs. Ecomsupport360 delivered precisely that, as their team was professional, responsive, and detail-oriented, from building a custom Shopify portal to integrating multiple shipping options and optimizing site performance. The final platform not only enhanced user experience but also boosted our online presence significantly. We felt confident and supported throughout the project.
Yuliya Carboni
Owner Of Zerokay Sports
★★★★★
As a business with over 60 years of heritage, we needed a seamless and engaging online store representing our brand and meeting our customers’ needs. Ecomsupport360 delivered precisely that, as their team was professional, responsive, and detail-oriented, from building a custom Shopify portal to integrating multiple shipping options and optimizing site performance. The final platform not only enhanced user experience but also boosted our online presence significantly. We felt confident and supported throughout the project.
Chris
Owner Of Watch Society
★★★★★
Working with Ecomsupport360 was a smooth and satisfying experience. We needed specific customization within the Upsell plugin to accommodate our subscription-based business model, and the team delivered exactly what we envisioned. They didn’t just modify the plugin—they made it work seamlessly with our pop-up design and checkout flow. The team was responsive, technically sound, and made sure the solution aligned with our brand’s functionality and goals. The result improved our customer experience significantly. Looking forward to more collaborations ahead.
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Owner Of Anmol Silver Jewellery
★★★★★
Migrating from Shopify to WordPress felt daunting, especially when preserving our brand aesthetics and ensuring performance. Ecomsupport360 made the transition seamless. Their team was thorough, communicative, and highly organized. They retained the visual essence of our store while enhancing backend performance and SEO. Within weeks, we noticed faster load times, improved product management, and a solid SEO structure taking shape. Their commitment and clarity throughout the process have made them a reliable partner we’re happy to work with.
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We couldn’t be happier with our new online store! The team truly captured the essence of Roc Father, creating a modern and functional platform that perfectly represents our brand. Our customers love the seamless shopping experience, and we’ve seen significant growth since launching. Thank you for making our vision a reality!
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BDFGraphics
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★★★★★
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Owner of Ecommerce Retail Store Development
★★★★★
We are delighted with the end-to-end eCommerce retail store developed by Ecomsupport360. It has transformed our online business and exceeded our expectations. The personalized product recommendations, seamless mobile-optimized design, and easy checkout process have greatly enhanced our customers’ shopping experience. Thanks to the Ecomsupport360 team, our online sales have soared, and we highly recommend their services!
John Lathan
Co-founder of eCommerce PIM
★★★★★
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★★★★★
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★★★★★
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Austin Ir
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★★★★★
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Alejandro Ricco
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★★★★★
Despite being a leading brand in the industry with 20 years of experience with an environment-friendly product philosophy, we struggled to expand our business. We realized that capitalizing more on the eCommerce industry was a major reason for this and that our website needed more core functionalities to deliver a full user experience. As an experienced Shopify development company, Ecomsupport360 understood our dilemma perfectly and devised a strategy that worked perfectly for us. The eCommerce integration was the best part. We could focus on the customers again. Thank you for helping us overcome our business challenges with your team of top-notch eCommerce developers.
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★★★★★
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Owner Of ETERNAL JEWELRY
★★★★★
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I want to start by registering my gratitude and appreciation for the Laravel development services the Ecomsupport360 team offers. The experience was impeccable, and we are happy with how our website turned out. Every element of the website, from design, development, features, etc., is beyond our expectations. And we are extremely glad we went with Ecomsupport360 for the project. We searched for an affordable eCommerce portal development company & chose Ecomsupport360, the official Laravel development company. And that’s palpable in the way you have delivered the work. The Laravel portal development team was easy to talk to, and they helped us choose the best features and capabilities for the website.
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Co-founder & CTO Of LAKRITSROTEN
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Henry Lynn
Owner Of Ground Level SEO
★★★★★
I want to thank your entire team for the exceptional SEO services offered to our website. When we tried to hire SEO experts previously, some of the e-commerce SEO companies declined to work with us as the website was not optimized for e-commerce SEO at all. When we approached Ecomsupport360 for e-commerce SEO, you took the challenges and assured us that the traffic could be improved. And we wanted to hire SEO experts to take charge and help us. One of the best things about working with you is that you explain everything to us, and we can understand what you are doing and how it will help us. The team was also easy to communicate with and listened patiently to our suggestions. I appreciate all the eCommerce SEO help you offer, and I will recommend your SEO agency to anyone looking for a reliable SEO team.
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