The Business Needs

Identifying our client’s obstacles.

House of Gains was doing everything right with their product offering and brand, except things weren’t going as well as they believed with their website. Even with a strong supplement line and quality focus, the company was facing challenges in driving more traffic to their website, thereby affecting their revenue and sales.

The client understood that they required a strategic and results-driven solution to boost their online presence and reach the ideal customer base. They sought out an eCommerce SEO services partner that could assist them in the following ways:

Boost organic traffic from relevant, high-intent traffic.
Create a more comprehensive presence and rank on search engines
Provide a more interesting shopping experience that spoke to the brand’s values
Achieve substantial sales increases and conversions

About Our Client

House of Gains is a leading US-based eCommerce retailer specializing in high-quality supplements and weightlifting accessories, with additional brick-and-mortar locations to complement the online shopping experience. Committed to delivering pure products without fillers or fakes, House of Gains prioritises exceptional taste and superior service. Their mission is to provide trustworthy supplements that embody excellence and to ensure customers not only experience the difference but also embrace their dedication to outstanding health and fitness solutions.

Our Approach

Our focused strategy to achieve 2x sales growth.

Our first step at EcomSupport360 was to do a comprehensive market analysis, gathering data on the trends and customer behavior in the industry along with competitor strategies so that every decision could be made solely based on facts and not assumptions. Understood how potential customers were researching supplements online, and where House of Gains had the best chance to be competitive and successful.

These insights informed us to create a bespoke and distinctive SEO strategy tailored to the House of Gains website to boost visibility, improve search engine optimization, and ensure that the website continued to attract organic traffic over time. We didn’t just get it done, we constantly tweaked and adjusted our strategies to fit the changing industry and real-time performance data to drive results on a compounded basis.

All recommendations are directly tied to the client’s business objectives – traffic, quality traffic, and conversions.

Team Members

107

Man Days

Client Calls

Strategy Implemented

The Solution

A Comprehensive SEO Programme Built for Sustainable, Long-Term Growth.

We used a multi-level approach to SEO that included technical health, on-page optimisation, content, authority building and paid visibility. Each component was identified and developed to fill a specific void and to work towards the overall goal of doubling the online performance of the House of Gains.

Phase 1: Audit, Research & Benchmarking

Understanding the Starting Point Before Setting the Direction.

We created a comprehensive bird’s eye view of House of Gains before making any changes, covering all technical, competitive and quality content aspects.

Completed a detailed website audit to pinpoint technical problems, missing content and crawlability issues
Conducted keyword research and found high search volume, high-performing keywords relevant to the supplements and fitness accessories vertical that buyers are searching for.
Completed a comprehensive competitor analysis and developed competitor awareness to gain insight into competitor strategies, strengths and ranking opportunities
Developed a benchmarking report with key performance measures and a clear baseline against which to measure progress.
Install Google Analytics (GA) and Google Search Console (GSC) for full performance transparency right away

Phase 2: On-Page & Technical SEO

Fixing the Foundation to Make Every Page Work Harder.

Once we had the audit report, we addressed any technical problems we encountered and improved all of the on-page factors that were not up to scratch with best practices or search engines.

Optimised all meta titles, meta descriptions, header tags and images ALT to target keywords and best practices.
Developed technical optimisation of the website using improved techniques such as site speed improvements, mobile optimisation and optimising link structures.
Optimize the site for the keywords and phrases that are already found in the existing content, making sure that the words people are searching for match the content they are getting.
Enhanced internal linking structure to facilitate better search engine crawling and indexing of the site.

Phase 3: Content Writing & Marketing

Positioning House of Gains as an Authority in the Supplements Space.

Our approach was all about quality content, which was important for our rankings and to gain the trust of our potential customers, especially those requiring trust before purchasing health and fitness products.

Produced valuable, valuable, and well-optimized blog posts, articles, and landing page copy that was rich in targeted keywords and value added to readers.
Produced content that catered to standard customer questions and buying factors of the supplements and fitness niche.
Establish House of Gains as a knowledgeable trustworthy brand, and not just a retailer.

Phase 4: Link Building & Authority Growth

Building Domain Authority Through Ethical, High-Quality Backlinks.

One of the crucial factors for ranking in a competitive niche was off-page authority. We only studied and used white hat methods that had a long term effect.

Carried out a well-planned white hat link-building strategy that gained high-quality links from trusted sites.
Relevant traffic: getting links from fitness, health and lifestyle magazines, which will bring in authority and referrals
Monitor link acquisition and ranking movement to make ongoing outreach optimisations

Phase 5: Google Merchant Ads

Expanding Visibility Directly in Search Results.

With all of this organic growth, we decided to work alongside by setting up and optimising Google Merchant Ads, which will get the products directly in front of the searcher at the moment they are searching.

Set up and optimised Google Merchant Centre and Google Shopping campaigns
Gave the brand the ability to connect directly with customers who are ready to purchase, straight from search results.
In addition, it drove more traffic and conversions than could be achieved organically.

Key Features

Website SEO Audit

Identifying every issue holding the site back before touching a single keyword.

Full technical audit covering crawlability, site speed, mobile responsiveness, and URL structure
Identified content gaps, missing metadata, and broken internal linking
Audit findings directly shaped the entire optimization roadmap

Keyword Research & Optimization

Targeting searches that attract buyers, not just browsers.

Researched high-value keywords aligned with supplement and fitness buyer intent
Mapped keywords to specific pages to maximise relevance and ranking potential
Integrated primary and LSI keywords naturally into site content

Competitor Analysis

Learning from competitors to build a smarter strategy.

Analysed top-ranking competitors in the supplements and fitness accessories space
Identified keyword gaps and content opportunities competitors were capitalising on
Used insights to differentiate House of Gains’ approach in a crowded market

On-Page SEO Optimization

Making every page a stronger signal for search engines.

Optimised meta titles, descriptions, H1/H2 structures, and image alt texts site-wide
Improved internal linking to distribute authority and improve crawlability
Aligned all on-page elements with best practices and target keyword strategy

Advanced Technical SEO

A faster, more crawlable site that search engines trust.

Improved site speed, mobile responsiveness, and URL structure
Resolved indexing issues preventing pages from appearing in search results
Delivered a technical foundation that supports sustained ranking growth

Content Writing & Marketing

Building trust and authority through high-quality, targeted content.

Created blog posts, articles, and landing pages targeting buyer-intent keywords
Developed content that answered real customer questions about supplements and fitness
Positioned House of Gains as a credible authority in the health and fitness niche

White Hat Link Building

Growing domain authority through quality, ethical backlinks.

Built high-quality backlinks from relevant fitness, health, and lifestyle websites
Focused on relevance and authority — not volume
Tracked link performance against keyword ranking data to refine outreach

Google Merchant Ads Setup

Reaching purchase-ready buyers directly in search results.

Set up and optimised Google Merchant Centre and Google Shopping campaigns
Placed House of Gains’ products in front of buyers at the point of active search
Complemented organic growth with targeted paid visibility for faster commercial impact

Final Outcome

Nearly Double the Conversions in Six Months and Sustainable Growth Built to Last.

With a thorough SEO strategy and hard work, House of Gains saw incredible results in six months with EcomSupport360. The biggest and most noticeable success was an increase in their conversion rate that was almost doubled, which was directly attributed to increased site visibility, higher quality traffic, and shopping experience that matched what people wanted.

In addition to conversions, the brand experienced an impressive uptick in all other critical metrics, including traffic, user engagement, SEO score, and more. In addition to conversions, House of Gains is seeing excellent growth in all other key metrics, from traffic to user engagement to SEO score and more, securing strong, sustainable growth that will help the brand in an increasingly competitive marketplace.

Metric	Result
Increased Sales	50%
Increased Website Traffic	54%
Increased User Engagement	34%
Increased SEO Score	35%

House of Gains- Online Quality Supplements Store