The Business Needs
Engaging, Seamless, and Aesthetic User Experience.
Lakritsroten aimed to create a unique digital experience for their customers that elevated the shopping experience to the next level by ensuring ease of shopping and navigation. The client was looking for a perfect harmony between aesthetics and ease of use, which we agreed on as the objective of the ecommerce platform was to sell its products.
Lakritsroten also needed to ensure the safety of the user data and top-notch payment processing technologies to make the users confident about purchasing and sharing their payment details on the site.
About Our Client
Lakritsroten is, first and foremost, an experience store—both online and offline. The brand brings a wide variety of sweet and savory products made from licorice and licorice roots to people who love it. At Lakritsroten, the brand creates a unique shopping experience that does not stop at merely buying a product but also learning about the craftsmanship and inspiration behind every product.
Design Process
Research & Ideation
Conducted in-depth user interviews and analyzed competitors to understand pain points in the current website.
Wireframing & Prototyping
Focused on improving site navigation and reducing friction points.
Development Collaboration
Coordinated with development to integrate features like quick view and checkout to boost conversions.
Our Approach
An Insider Look Into What We Did For The Client to Exceeding The Client’s Expectations.
At AddWeb, we decided to go with an aesthetic-first, visual language for the entire website as the portal dealt with selling eateries in rich colors and hues to entice users. We also made it easy for the users to interact with the products and fine details and compare them with each other. In addition, we also included various store details of the brand for customers who love to walk into the stores in their neighborhood. The client found our approach impressive, as they were looking to work with an established eCommerce store development company that could help them bring their vision alive.
AddWeb Solution is extremely proud of the approach we adopted with this food portal development, as we exceeded all client expectations. We decided to brainstorm design and development ideas since the client wanted to build the website from the ground up. Each client’s unique needs was considered as we were brainstorming, and we defined the tech stack, skills, and schedule needed to make it a reality.
Our comprehensive and mature approach, considering everything the client needs, also anticipated the users’ experiences on the site. Our team worked quickly and as per the client’s tight schedule to ensure that Lakritsroten could experience the brand’s legacy and unique marketing positions online on their eCommerce store.
20+
Client Calls
5+
Team Members
2000
+
Man Hours
13+
Features Developed
Scale Your Business with Expert
Digital Marketing Services
Effortless Backend Management
Our intuitive backend system is designed to make managing your store a breeze. Whether it’s updating products, tracking orders, or handling customer queries, our platform puts everything at your fingertips.
Social Media Integration
Our intuitive backend system is designed to make managing your store a breeze. Whether it’s updating products, tracking orders, or handling customer queries, our platform puts everything at your fingertips.
Effortless Backend Management
We create and manage targeted social media campaigns across the platforms that matter most to your audience. Our experts help you reach potential customers where they spend their time, turning engagement into sales.
Effortless Backend Management
Our intuitive backend system is designed to make managing your store a breeze. Whether it’s updating products, tracking orders, or handling customer queries, our platform puts everything at your fingertips.
Effortless Backend Management
Our intuitive backend system is designed to make managing your store a breeze. Whether it’s updating products, tracking orders, or handling customer queries, our platform puts everything at your fingertips.
Final Outcome
How the requirements of Lakritsroten came alive with the help of AddWeb Solution
At the end of the project, the eCommerce website was as aesthetically pleasing as it was easy to use for users and manage for web admins. Users can now easily navigate the website to find and buy their favorite eatery made from licorice. The website is integrated with powerful technologies and online capabilities, so it can be easily accessed on multiple hand-held and computer devices without compromising user experience.
After making the website live, Lakritsroten has seen a surge of users by 85%. The sales have also gone up to an impeccable 65%. In addition to this, they have been getting a tremendous response at their physical locations, as well.
The aesthetic design and accessible navigational features have also helped the brand to increase the users staying time by 115% in the last quarter.
What Our Customers Say
Stakeholders have received positive feedback about the website’s visual appeal and accessibility. AddWeb Solution’s clear communication helped stakeholders follow along throughout the project. They are a highly responsive, thorough team that is open to feedback.
Amavie Clement
Auditor, Energy Efficiency Experts LLC
It was the first time the client outsourced development services and it was a huge success. AddSolution delivered on time and met a very tight budget. The team was very professional and managed the project efficiently.
Floris van Geel
owner, 040Lab
AddWeb Solution has delivered quality components that have met the client’s specifications. The service provider has delivered the project almost on time and ensured excellent communication. Their professionalism and collaborative approach are key elements of their work.
Asaf Lahav
VP of R&D, ByondXR LTD.
The client has commended AddWeb Solution as they have provided an eye-catching and functional app. As a result, the number of users has increased significantly. They have communicated flawlessly in providing progress updates. Their team has been knowledgeable, responsible, and proactive.
Mattias Åberg
Project Manager, Dahlquist
AddWeb Solution delivered products that are interactive, relevant, and dynamic. Leveraging an agile approach, the team met the needs of each project. Their diligence and flexibility made them an advantageous partner.
Jerome Abayasinghe
Creative Director, ClockworkMouse.com
The results have met expectations. The AddWeb Solution’s team is communicative and open to feedback, facilitating a collaborative relationship. They possess the expertise and knowledge to produce quality results.
Tim Castallo
Chief Operating Officer, Energy Efficiency Experts, LLC
As a result of AddWeb Solution’s work, the client has seen an increase in sales. The quality of their work is good, and the team is highly professional. They provide solutions efficiently and have a breadth of expertise.
Gleb Andreev
Plant Manager, Industrial Manufacturing Co.
Always Here for You
Every question matters,
every challenge matters
Your ecommerce growth is our priority. Reach out whenever you need support.