The Business Needs

Engaging, Seamless, and Aesthetic User Experience.

Lakritsroten aimed to create a unique digital experience for their customers that elevated the shopping experience to the next level by ensuring ease of shopping and navigation. The client was looking for a perfect harmony between aesthetics and ease of use, which aligned directly with the core objective of the eCommerce platform: to sell its products in a way that felt as immersive as their physical stores.

Lakritsroten also needed to ensure the safety of user data and top-notch payment processing technologies to make customers confident about purchasing and sharing their payment details on the site.

About Our Client

Lakritsroten is, first and foremost, an experience store, both online and offline. The brand brings a wide variety of sweet and savory products made from licorice and licorice roots to people who love it. At Lakritsroten, the brand creates a unique shopping experience that does not stop at merely buying a product but also learning about the craftsmanship and inspiration behind every product.

Our Approach

An Insider Look Into What We Did For The Client to Exceeding The Client’s Expectations.

At EcomSupport360, we decided to go with an aesthetic-first visual language for the entire website, as the platform dealt with selling eateries in rich colors and hues designed to entice users. We made it easy for users to interact with products, explore fine details, and compare items with each other. We also integrated various store location details for customers who love to walk into a Lakritsroten store in their neighborhood.

The client found our approach impressive, as they were looking to work with an established eCommerce store development partner capable of bringing their vision to life.

EcomSupport360 is proud of the approach taken with this food portal development, as we exceeded all client expectations. We brainstormed design and development ideas from the ground up, with each unique client requirement shaping the tech stack, skill allocation, and project schedule.

Our comprehensive approach also anticipated the users’ experiences on the site. Our team worked quickly and within the client’s tight timeline to ensure that Lakritsroten could showcase the brand’s legacy and unique market position through a powerful online eCommerce store.

20+

Client Calls

Team Members

2000

Man Hours

13+

Features Developed

The Solution

How we tackled the project using our technical expertise and industry knowledge.

As Lakritsroten approached our Ecommerce development team, we found the project quite unlike anything we had done before. The client’s focus was chiefly on creating an online experience store that mirrored the spirit of their offline stores.

Our team used a custom design and development philosophy based on the Vue Storefront theme provided by the client. Knowing that Lakritsroten wanted to expand its business presence and serve customers in every possible way, we determined that a custom approach built on Vue.js development was the right path forward.

While the client had already settled on a theme direction, our team recommended targeted customizations to ensure an uncompromised user experience. We worked on the design and development from scratch, leveraged CSS extensively, and used strAPI to introduce diverse design changes.

Combining the client’s vision with EcomSupport360’s technical expertise, the outcome went beyond impeccable.

Key Features Delivered

Product Content Pop-ups

Integrated a pop-up option that surfaces product content inline, reducing the need for users to navigate away from browsing.

Easy Order Tracking

Users can easily track their orders and view available discounts and offers directly from their account.

Nearby Store Locations

Customers can view and explore the physical store locations of Lakritsroten directly on the website.

Payment Gateway Integration

Integrated the Klarna payment gateway for easier, safer, and more familiar checkout for Swedish customers.

Google Maps Integration

Embedded Google Maps to help customers locate physical stores and plan routes.

Sidebar Menu

Instead of a traditional hero-section navigation, we designed a distinctive sidebar menu that reinforced the brand’s unique character.

Full user login and registration functionality was integrated to enable seamless access and repeat purchases.

Custom Search

The search feature was developed to surface bestsellers, unique items, and relevant results quickly and accurately.

Resource Section

A dedicated section for users to explore recipes, membership terms, and knowledge articles about licorice and the brand’s craft.

Final Outcome

How the requirements of Lakritsroten came alive with the help of EcomSupport360.

At the end of the project, the ECommerce website was as aesthetically pleasing as it was easy to use for users and manage for web admins. Users can now easily navigate the website to find and buy their favorite eatery made from licorice. The website is integrated with powerful technologies and online capabilities, so it can be easily accessed on multiple hand-held and computer devices without compromising user experience.

After making the website live, Lakritsroten has seen a surge of users by 85%. The sales have also gone up to an impeccable 65%. In addition to this, they have been getting a tremendous response at their physical locations, as well.

The aesthetic design and accessible navigational features have also helped the brand to increase the users staying time by 115% in the last quarter.

Lakritsroten: Sweden-Based Licorice Products Providers