The Business Needs
Identifying the key challenges facing Leeco in DevOps, WordPress management, and SEO to unlock their full potential.
Leeco encountered ongoing challenges with its IT operations, specifically in DevOps maintenance, WordPress management, and Search Engine Optimization (SEO).
These needs limited their ability to maintain a smooth user experience and hindered their online visibility in a competitive marketplace. As their offshore IT partner, we provided comprehensive support for their technology infrastructure.
About Our Client
Leeco is Dublin’s premier composite decking company, dedicated to transforming outdoor living spaces with a focus on exceptional craftsmanship and sustainability. Committed to delivering client-focused service, Leeco combines expertise and passion to create captivating, durable, and eco-friendly environments. Their mission is to provide customers with outdoor havens that can be cherished for years, making them a trusted choice for those looking to enhance their outdoor experiences.
Design Process
Research & Ideation
Conducted in-depth user interviews and analyzed competitors to understand pain points in the current website.
Wireframing & Prototyping
Focused on improving site navigation and reducing friction points.
Development Collaboration
Coordinated with development to integrate features like quick view and checkout to boost conversions.
Our Approach
Our structured approach is to craft tailored solutions that drive success for our clients.
At AddWeb, we adopt a structured and collaborative approach to address Leeco’s IT needs. Our process begins with brainstorming sessions involving key stakeholders from our team and Leeco. This collaborative dialogue helps us identify challenges and explore innovative solutions tailored to their requirements.
Once we comprehensively understand Leeco’s goals, we align our team with their objectives to ensure everyone works toward a unified strategy. This alignment fosters effective communication and leverages our combined expertise for optimal results.
Following this, we plan meticulously to develop actionable strategies that address Leeco’s needs. By prioritizing clarity and collaboration throughout this process, we ensure that our solutions are well-informed and aligned with their business goals, ultimately supporting their long-term success.
4+
Team Members
80
+
Man days
9+
Client Calls
10
+
New Functionality Added
Scale Your Business with Expert
Digital Marketing Services
WordPress Maintenance
We established a robust WordPress maintenance process to ensure optimal performance and security for Leeco’s WordPress site. This included scheduled core and plugin updates and thorough regression testing to verify that each update functioned correctly without disrupting existing features. Additionally, we conducted slow query reviews and database optimization to enhance site speed and efficiency. To protect sensitive data, we implemented data encryption at rest, while an application crash reporting setup allowed us to identify and resolve any issues that arose swiftly.
DevOps Support
Our DevOps engineers provide continuous monitoring and management for Leeco’s IT infrastructure. We monitored scheduled backups to ensure data integrity and implemented website uptime and SSL certificate monitoring to maintain security and accessibility. Regular checks of Cloudflare logs and detailed log monitoring—including Syslog, SSH, web server, PHP, and MySQL—enabled us to address potential issues and optimize system performance quickly.
SEO and SEM Strategies
To boost Leeco’s online visibility, we developed a comprehensive SEO and SEM strategy. Our efforts included ongoing Google Ads maintenance, keyword optimization, and extensive website audits. We conducted competitor research, backlink analysis, and technical assessments, ensuring that every aspect of their online presence was optimized for search engines. Our optimization strategies covered meta tags, content structure, internal links, headings, images, and URLs. We also focused on technical SEO, content marketing, local optimization, and link building, all backed by practical tools set up to track progress.
Final Outcome
How our tailored solutions transformed Leeco’s operations, enhanced performance, and boosted online visibility for sustainable success.
As a result of our comprehensive partnership, Leeco experienced significant improvements across multiple facets of its IT operations. The enhanced WordPress maintenance led to a more stable and secure website, providing users with a seamless browsing experience. Optimized backend systems and faster load times increased customer satisfaction, leading to higher conversion rates.
Our proactive DevOps support ensured their infrastructure remained robust and reliable, minimizing downtime and allowing Leeco to focus on their core business activities without disruption. The continuous monitoring and timely updates fostered confidence in their online operations.
Regarding online visibility, Leeco benefited from targeted SEO and SEM strategies, which improved search rankings and increased organic traffic. This enhanced visibility translated into greater brand awareness and engagement in a competitive marketplace.
Overall, Leeco’s partnership with AddWeb not only addressed their immediate IT needs but also positioned them for sustainable growth and success in the long term.
What Our Customers Say
Stakeholders have received positive feedback about the website’s visual appeal and accessibility. AddWeb Solution’s clear communication helped stakeholders follow along throughout the project. They are a highly responsive, thorough team that is open to feedback.
Amavie Clement
Auditor, Energy Efficiency Experts LLC
It was the first time the client outsourced development services and it was a huge success. AddSolution delivered on time and met a very tight budget. The team was very professional and managed the project efficiently.
Floris van Geel
owner, 040Lab
AddWeb Solution has delivered quality components that have met the client’s specifications. The service provider has delivered the project almost on time and ensured excellent communication. Their professionalism and collaborative approach are key elements of their work.
Asaf Lahav
VP of R&D, ByondXR LTD.
The client has commended AddWeb Solution as they have provided an eye-catching and functional app. As a result, the number of users has increased significantly. They have communicated flawlessly in providing progress updates. Their team has been knowledgeable, responsible, and proactive.
Mattias Åberg
Project Manager, Dahlquist
AddWeb Solution delivered products that are interactive, relevant, and dynamic. Leveraging an agile approach, the team met the needs of each project. Their diligence and flexibility made them an advantageous partner.
Jerome Abayasinghe
Creative Director, ClockworkMouse.com
The results have met expectations. The AddWeb Solution’s team is communicative and open to feedback, facilitating a collaborative relationship. They possess the expertise and knowledge to produce quality results.
Tim Castallo
Chief Operating Officer, Energy Efficiency Experts, LLC
As a result of AddWeb Solution’s work, the client has seen an increase in sales. The quality of their work is good, and the team is highly professional. They provide solutions efficiently and have a breadth of expertise.
Gleb Andreev
Plant Manager, Industrial Manufacturing Co.
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