How EcomSupport360 reinvigorated a long-standing Islamic bookstore and transformed it with a modern technology stack – from headless frontends and increased performance with Vue Storefront 2 to an Ecommerce solution built with Magento and Drupal, boosting page speed by 60% and customer engagement by 44%.
The Business Needs
A Unique Bookstore, Held Back by an Outdated Platform.
MeccaBooks had created something special; an online book shop with an extraordinary collection of books on Islam written by esteemed authors, catering to a community of seekers of knowledge. The website, though a strong product and their loyal users were not able to keep up with the expectations of today’s Ecommerce.
The technology used in every touchpoint was outdated, including front-end, back-end and checkout. There were insufficient security arrangements. The content management was very difficult. The whole design and user experience was no longer captivating the audience the brand is worthy of.
The specific challenges were clear:
- Outdated technology stack across both back-end and front-end framework
- Lack of advanced plugins and functionality to match current Ecommerce standards
- Poorly designed checkout process: slow, complicated, and conversion-limiting
- Insufficient security measures to protect the site and its users
- Absence of content management flexibility and personalization capability
- An aging design that was no longer effectively engaging the audience
About Our Client
MeccaBooks is a unique and trusted destination for Islamic books for today’s generation of knowledge seekers. The bookstore has an exceptional library of traditional Islamic literature from renowned authors with popular books on diverse topics. When visitors browse through the shelves, explore the new books and get a meaningful gift for their loved ones, they will do all this in one place.
Our Approach
A Complete Technology Overhaul – Not Just a Visual Refresh.
With the analysis of EcomSupport360’s former website, it was instantly evident that a surface-level make-over wouldn’t suffice for MeccaBooks. The site had to be completely modernized, in terms of speed, user experience, content management and security, to be able to compete with the quality and uniqueness of the products that MeccaBooks had.
Our approach was built around three strategic pillars:
- User journey simplicity as the core of every UI/UX decision
- Drupal as the CMS layer to ease backend content management and reduce post-launch dependency on the technical team
- Vue Storefront 2 to deliver a lightning-fast, headless front-end experience for end users
- Magento to power the full range of Ecommerce features the platform needed to compete
Quality of launch was important to us, but self-sufficiency in managing their content and operations post-deployment was as well – we didn’t want to be constantly involved with MeccaBooks.
5+
Team members
280+
Man Days
50+
Client Calls
20+
Features Enhanced
The Solution
A Full Headless Ecommerce Rebuild on Vue Storefront 2, Magento, and Drupal.
EcomSupport360 developed and deployed a full-fledged new Ecommerce website from the ground up, featuring high-end functionality, scaled-down core features, a sleek design and user-friendly experience, and a headless architecture that performs well on all devices.
Phase 1: Headless Architecture Migration
Out of the Bounds of the Legacy Stack.
The most important and most impactful decision was to move from Vue Storefront 1 to Vue Storefront 2, a complete overhaul of the user experience layer from Vue Storefront, which is fundamentally different and is built on a headless-first approach instead of using Magento’s back-end.
- Migrated from Vue Storefront 1 to Vue Storefront 2 to have a completely headless setup with a super-fast front-end.
- Integrated connected Vue Storefront 2 as the Ecommerce back-end and utilized the complete range of Magento’s commerce capabilities without any performance penalty.
- Implementing Drupal as the content management system (CMS) layer, the MeccaBooks team was provided with a robust and flexible platform for managing content, pages, and components without relying on developers.
- Provided an integrated, fast, and user-friendly platform on desktop, tablet, and mobile platforms.
Phase 2: User Experience & Checkout Optimization
Shopping Experience worthy of the collection it serves.
Once the architecture was complete, it was time to consider the user experience – rebuilding checkout, search and engagement features to deliver the experience a modern Ecommerce audience could expect.
- Re-designed and improved the checkout process to include full address management, choice of shipping method and payment options in a streamlined and intuitive checkout experience.
- Advanced search experience with an enhanced, filter-rich search interface that enables users to search books by category, subcategory, type, author, and more.
- Added Live Chat support to enable users to receive support or answers to their queries in real time, and 24 hours a day.
- Incorporated Book Animation Videos to enrich the user experience of previewing and immersing themselves in books prior to buying.
Phase 3: Engagement, Loyalty & Community Features
Going Beyond Commerce to Build a Knowledge Community.
MeccaBooks is not just a bookstore, it’s a community resource. We developed features that aligned with that – loyalty programs, wishlist and a donation page to take the value of the platform beyond the transaction.
- Connecting with the Yotpo API to implement a Knowledge Points loyalty & rewards system to drive sales and incentivize users to interact with the site
- Save Favourites to be able to track and reorder the titles that have been saved for later purchase in the built Wishlist functionality, without losing them in repeat searches.
- Installed a component-driven CMS system with Drupal for dynamic, easily managed pages of content throughout the site.
- Created a specific Donation Page for visitors/users/browsers and buyers from all over the world to donate to the MeccaBooks community.
Key Features
Final Outcome
A Modern, Headless Bookstore and 60% Faster Pages.
EcomSupport360’s solution for MeccaBooks is a shiny, responsive and fully-featured Ecommerce website that’s as contemporary as the books it sells. The headless Vue Storefront 2 architecture provided the much-needed page speed enhancements.
The Drupal CMS provided the team with a real degree of content freedom. And the whole suite of engagement tools – Algolia Search, Yotpo loyalty points, wishlist, animation videos, and the donation page – has measurably enhanced the interaction and return rate of customers to the store.
The client and the MeccaBooks community have responded warmly to the refreshed experience. The results confirm it.
| Metric | Result |
| Traffic Growth | 36% |
| Improved Page Speed | 60% |
| Reduced Backend Management Time | 30% |
| Customer Engagement Improved | 44% |
What Our Customers Say
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Owner Of ETERNAL JEWELRY
Athar Jatoi
CEO(Owner) Of MECCABOOKS
Alex Garcia Reiss
FISUNIC
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Co-founder & CTO Of LAKRITSROTEN
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