The success story of EcomSupport360 in helping Hanooot revolutionize its ommerce journey, from having a tech team that just wasn’t cutting it, to a website and mobile app solution with a whole lot of features and payment gateways that work perfectly with the local currency and payment systems in Iraq.

Hanooot: Iraq's Premier Online Marketplace

The Business Needs

A Platform That Was Failing Iraq’s Leading Marketplace.

An already established Ecommerce company and the leading online marketplace in Iraq, Hanooot, was suffering because of the very platform designed to help its expansion.

The business was looking to take their online presence back to the top after a poor performance by their previous technical team and set them a clear vision: to re-create and improve their digital footprint by launching a powerful, feature-rich Ecommerce website and mobile app.

These main problems were interrelated and cumulative:

Poor Website Performance: Customers were losing faith in the platform’s performance due to slow loading speeds, regular crashes, and overall poor user experience.
Poor Ecommerce Functionality: The old platform lacked key Ecommerce features, which was a disadvantage to Hanooot’s ability to compete in the growing Ecommerce market.
Poor UI and UX: Poor usability and navigational problems were impacting customer engagement and conversion rates.
Poor Technical Support: The former technical team didn’t have a proper response time, and wasn’t able to solve the issue timely, which affected the continuity of the operation during a very critical time of growth for Hanooot.

About Our Client

Hanooot is Iraq’s leading online marketplace, offering an extensive product range spanning electronics, home appliances, beauty items, and personal care essentials. The site links buyers and sellers in Iraq and makes deliveries to all Iraqi cities and governors within a short period of time.

Hanooot has a specific focus on customer satisfaction, which includes outstanding service and an exceptional user experience, including streamlined checkout, star ratings and personalized wishlists.

The brand always introduces new product lines and ensures the authenticity of the products that are offered, which makes it the most trusted shopping site in Iraq.

Our Approach

A Full Digital Ecosystem Rebuild, Built for Scale.

The journey started with extensive consultative sessions to get a clear understanding of Hanooot’s needs, challenges, and future goals, before a single line of code was developed. Through this discovery phase we gained clarity to design a solution that would not only fix performance problems, but also accommodate the scale of Hanooot’s marketplace.

We’ve focused on three imperatives: performance, scalability and user experience. We brought together a cross-functional team of front-end, back-end developers, mobile app engineers, UI/UX designers and QA professionals, all of whom were dedicated to the aspects of the rebuild in their specific area.

We didn’t just patch the system and then move on, but we upgraded the mobile app, rewrote the front end and back end architecture, migrated the system’s database, built new APIs, incorporated local payment methods and deployed the advanced analytics.

Each decision was taken with a view towards providing a marketplace platform that would be comparable to its market standing, “The most trusted online shopping platform in Iraq” as Hanooot put it.

Team members

568+

Man Days

20+

Client Calls

25+

New Features Added

The Solution

A Comprehensive Ecommerce Rebuild Across Website, Mobile App, and Backend Infrastructure.

The project was tackled through four distinct streams, but all of them interrelated and each one provided concrete improvements that led to a transformation of the platform as a whole: mobile app, front-end, back-end and database, and third-party integrations.

Phase 1: Mobile App Enhancement (React Native)

Seamless Cross-platform Shopping on Android and iOS

Hanooot’s customer base was a key revenue and engagement channel via the mobile application. Improved the app with React Native to provide a seamless and responsive user experience on both platforms, Android and iOS.

Reconstructed the mobile app using React Native for smooth cross-platform performance
Enhanced user interface design for user-friendly navigation, quick browsing and seamless transactions.
Improved mobile-specific functionality such as product search, wishlists, order tracking and checkout flow.
Improved customer satisfaction and user engagement post-launch as measured

Phase 2: Front End Development (React / Next.js)

Fast, SEO friendly and visually polished web experience.

Rebuilt the web front-end using React and Next.js to provide the performance, SEO and visual quality that the market demanded Hanooot to provide.

Smartly implemented Next.js to get server side rendered, optimized routing and better SEO results.
Developed a flexible, responsive and interactive website using React.js, providing a seamless experience on all devices
Designed UI in Figma for clarity, visual appeal and intuitive navigation through the shopping journey.
Optimized front end elements for better usability, aesthetics and page load speed.

Phase 3: Backend Refactor & Database Migration

A Scalable, High Performance Infrastructure for Growth.

The current back-end system couldn’t scale to support Hanooot’s product line and user base. The platform’s critical database migration was also completed alongside a comprehensive backend refactor to prepare for the future.

Re-migrated Hanooot’s data from SQL to MongoDB to simplify data management, increase flexibility and allow for faster iteration for future development.
Built solid APIs using Node.js to support Hanooot’s Python team efficiently and at scale
Used Elasticsearch for advanced search features such as auto-completion, typo tolerance, and faceted navigation, greatly enhancing the ability to find products.
Various additions and alterations to the building throughout for expansion due to Hanooot’s growing database and operations requirements.

Phase 4: Third-Party Integrations

All Local Payment Gateways, CRM and Analytics working together.

Three specific integrations were provided to enhance the platform’s commercial capability, optimize the customer experience and deliver actionable data to Hanooot’s team.

Locally available payment methods, Switch Payment and Zain Cash – to offer familiar payment options to Iraqis and minimise checkout hurdles
A/B testing, heat maps and conversion rate optimization with Zoho PageSense, make informed decisions based on data on layout, content and user flow.
Implemented advanced analytics and tools to identify actionable insights about customer behavior, product performance and business growth.

Key Features

React Native Mobile App

One codebase. Two platforms. Zero compromises.

Rebuilt mobile app on React Native for seamless Android and iOS performance
Improved navigation, product browsing, checkout flow, and order tracking
Delivered measurable gains in app engagement and customer satisfaction

Next.js & React Front-End

Fast pages, great SEO, and a shopping experience people actually enjoy.

Server-side rendering with Next.js for faster load times and improved search visibility
Responsive, interactive UI built on React.js across all device types
Optimized for both performance and visual quality on web

Elasticsearch Advanced Search

Find any product, instantly and accurately.

Elasticsearch integrated for lightning-fast and accurate product search
Features autocomplete, typo tolerance, and faceted navigation for a refined search experience
Dramatically improves product discoverability across Hanooot’s large, varied catalogue

SQL to MongoDB Migration

A database built to scale with a marketplace, not fight it.

Full database migration from SQL to MongoDB for greater flexibility and performance
Streamlined data management enables faster feature development and iteration
Positions the platform to handle continued growth in products, orders, and users

Node.js API Development

A backend that empowers the entire engineering team.

Robust, scalable APIs built in Node.js supporting both the web platform and mobile app
Provides Hanooot’s Python team with efficient backend services for rapid innovation
Clean API architecture aligned with Hanooot’s existing workflows and future development roadmap

Iraq-Native Payment Gateway Integration

Checkout the way Iraqi customers actually want to pay.

Switch Payment and Zain Cash integrated for secure, locally familiar payment options
Reduces friction at checkout by offering payment methods aligned with local preferences
Builds trust and increases conversion rates for customers across all Iraqi cities

Interactive UI Design (Figma)

A marketplace that looks as good as it performs.

Full UI designed in Figma with a focus on visual clarity, brand consistency, and ease of use
Collaborative design process ensuring stakeholder alignment before development begins
Intuitive navigation and product display designed to reduce drop-off and increase session depth

Zoho PageSense Integration

Optimize the experience with real data, not guesswork.

A/B testing enables experimentation across layouts, content, and user flows
Heatmaps and session recordings reveal exactly how customers interact with the platform
Conversion insights inform ongoing UX improvements without developer dependency

Final Outcome

57% Revenue Growth and a Platform Worthy of Iraq’s Leading Marketplace.

EcomSupport360’s extensive digital ecosystem rebuild resulted in outcomes across all measures of business.

By moving to MongoDB and building powerful APIs, Hanooot was able to operate more agilely, innovate faster and scale without any infrastructure constraints. Improved mobile apps resulted in 78% growth in downloads of the app.

The front-end was rebuilt and now integrated with Elasticsearch, enhancing the engagement and product discoverability within the platform. Payment gateway integration from Iraq made checkout simple for users in all parts of Iraq.

The end product is a platform that would truly showcase its position on the market; the most trusted and capable online marketplace in the Middle East, and with the infrastructure to maintain and strengthen that leadership.

Metric	Result
Increased App Downloads	78%
Increased User Engagement	87%
Increased Revenue	57%
Increased Website Users	35%

Hanooot: Iraq’s Premier Online Marketplace