Leeco-Fencing & Decking Products Provider in Ireland
The Business Needs
Identifying the key challenges facing Leeco in DevOps, WordPress management, and SEO to unlock their full potential.
Leeco faced consistent problems in the following areas of the IT operations: DevOps Maintenance, WordPress Management, and Search Engine Optimization. These needs posed challenges for the brand in sustaining a seamless user experience and in standing out in the crowded online landscape. The needs restricted the brand’s capability to provide a seamless user expertise and made it tougher for the brand to compete within the crowded on-line marketplace.
In order to help them meet their growth goals, Leeco presented the following scope of work for the partnership:
Backend Improvisation: Enhancing backend systems to improve performance, security, and scalability, ensuring a robust platform capable of handling increased traffic and transactions
Revamping the Signup and Login Page: Redesigning these essential access points to create a more user-friendly experience, streamlining registration and login while boosting conversion rates
About Our Client
Leeco is Dublin’s premier composite decking company, dedicated to transforming outdoor living spaces with a focus on exceptional craftsmanship and sustainability. Committed to delivering client-focused service, Leeco combines expertise and passion to create captivating, durable, and eco-friendly environments, making them a trusted choice for customers across Ireland looking to enhance their outdoor experiences.
Our Approach
Our structured approach is to craft tailored solutions that drive success for our clients.
EcomSupport360, as the offshore IT partner of Leeco, approached the challenge of their needs from an end-to-end structured and collaborative manner. We started by having brainstorming sessions with relevant members of both teams, which led to a discussion about the challenges and possible solutions that would be best suited to Leeco’s environment.
After understanding all of Leeco’s objectives, we brought our team together with the common goals of our organization. This alignment facilitated effective communication and enabled us to leverage our collective skills and experience on the right agenda.
Thereafter, we carefully and carefully worked out strategies that would allow us to provide some solutions to Leeco’s needs. We made it a point to provide clarity and collaboration throughout to ensure our solutions continued to be well informed and on target with their long-term business objectives.
4+
Team Members
80
+
Man days
9+
Client Calls
10
+
New Functionality Added
The Solution
How EcomSupport360 Transformed Leeco’s IT Operations Across Three Key Areas.
We are Leeco’s offshore development partner, and we developed a comprehensive solution, with WordPress maintenance, DevOps support and finally, a strategy for digital marketing and search engine marketing (SEM/SEO).
Phase 1: WordPress Maintenance
A Stable, Secure Foundation for Day-to-Day Operations.
We have implemented a strong WordPress maintenance procedure for the effective maintenance of Leeco’s site on a continuous basis for the optimal performance and security of the site.
Guided by the development schedule, the core and plugin updates are released with comprehensive regression testing post each update.
Perform slow query reviews and optimize the databases to optimize site speed and efficiency
In place of data encryption at rest to safeguard sensitive customer data.
Implement application crash reporting to be vigilant and resolve issues promptly as they emerged.
Phase 2: DevOps Support
Continuous Monitoring to Keep Infrastructure Reliable.
The DevOps engineers gave Leeco’s IT infrastructure continuous monitoring and management, ensuring stability and security at all levels.
Scheduled backups monitored for data integrity at all times.
In place website uptime monitoring and SSL certificate monitoring for continuous security and accessibility.
Made regular checks of Cloudflare logs to detect and correct any irregularities early on.
Kept in-depth log monitoring for both Syslog and SSH, web server, PHP and MySQL to improve system performance.
Phase 3: SEO and SEM Strategy
Boosting Online Visibility Through Technical and Content-Led SEO.
We created a full-fledged SEO and SEM campaign that included technical SEO as well as content optimization.
Continued Google Ads maintenance and keyword optimization, plus comprehensive website audits
Properly completed competitor research, backlink analysis and technical SEO audits.
Optimized site-wide meta tags, content structure, internal links, headings, images, URLs, etc.
Technical SEO, content marketing, local optimization, and link building, with specific reporting tools to track them.
There was one peculiar problem on the way, there were many issues with the theme “Breakdance” used on the site. We fixed this by upgrading to the premium version of the page builder, making the whole thing seamless again and giving a better user experience.
Key Features
Core & Plugin Update Management
Keeping the site current without breaking what already works.
Scheduled regular core and plugin updates for Leeco’s WordPress site
Ran thorough regression testing after every update to catch issues before they affect users
Maintained a stable, secure site without disrupting existing functionality
Database Optimization
Faster queries, faster pages, better experience.
Conducted slow query reviews to identify performance bottlenecks
Optimized the database structure to improve overall site speed
Delivered a smoother, faster browsing experience for site visitors
Data Encryption & Crash Reporting
Protecting customer data and catching issues before they escalate.
Implemented data encryption at rest to safeguard sensitive information
Set up application crash reporting for fast issue identification
Reduced downtime risk through proactive issue detection
Backup & Uptime Monitoring
Reliable infrastructure that just keeps running.
Monitored scheduled backups to ensure data integrity
Implemented continuous uptime and SSL certificate monitoring
Maintained accessibility and security around the clock
Infrastructure Log Monitoring
Full visibility across every layer of the stack.
Tracked Cloudflare logs to catch anomalies early
Monitored Syslog, SSH, web server, PHP, and MySQL logs in detail
Used monitoring insights to continuously optimize system performance
Google Ads & SEM Management
Driving qualified traffic through ongoing paid search optimization.
Managed and maintained Google Ads campaigns on an ongoing basis
Refined keyword targeting based on performance data
Balanced paid visibility with organic SEO growth for sustainable results
Technical & On-Page SEO
Making every page work harder in search rankings.
Optimized meta tags, headings, internal links, images, and URLs site-wide
Conducted backlink analysis and technical SEO audits
Built a strong on-page foundation to support sustained ranking improvement
Breakdance Theme Issue Resolution
Solving a recurring technical roadblock for good.
Identified recurring issues tied to the site’s Breakdance page builder theme
Upgraded to the premium version of the page builder to resolve the root cause
Restored seamless functionality and a smoother user experience site-wide
Final Outcome
Stronger Infrastructure, Better Performance, and Greater Online Visibility.
Leeco’s infrastructure continued to be robust and reliable with EcomSupport360’s proactive DevOps support, reducing downtime and enabling the team to concentrate on their core business operations without interruptions. Ongoing monitoring and updates instilled confidence in their online operations day to day.
This extensive collaboration led to substantial enhancements in various aspects of Leeco’s IT operations. The improved WordPress maintenance resulted in a more stable and secure website, ensuring visitors had a smooth browsing experience. The backend systems were optimized, and the loading time was optimized as well, making customer satisfaction better, and thus boosting the conversion rates.
In terms of visibility, website ranking in search results and organic traffic increased due to targeted SEO and SEM efforts, resulting in increased brand awareness and engagement within an extremely competitive Irish market.
Metric
Result
Increased Website SEO Score
57%
Increased Website Traffic
45%
Increased Revenue
67%
Increased Page Loading Speed
34%
What Our Customers Say
Don Hansen
Owner of Hansen Surfboards
★★★★★
As a business with over 60 years of heritage, we needed a seamless and engaging online store representing our brand and meeting our customers’ needs. Ecomsupport360 delivered precisely that, as their team was professional, responsive, and detail-oriented, from building a custom Shopify portal to integrating multiple shipping options and optimizing site performance. The final platform not only enhanced user experience but also boosted our online presence significantly. We felt confident and supported throughout the project.
Yuliya Carboni
Owner Of Zerokay Sports
★★★★★
As a business with over 60 years of heritage, we needed a seamless and engaging online store representing our brand and meeting our customers’ needs. Ecomsupport360 delivered precisely that, as their team was professional, responsive, and detail-oriented, from building a custom Shopify portal to integrating multiple shipping options and optimizing site performance. The final platform not only enhanced user experience but also boosted our online presence significantly. We felt confident and supported throughout the project.
Chris
Owner Of Watch Society
★★★★★
Working with Ecomsupport360 was a smooth and satisfying experience. We needed specific customization within the Upsell plugin to accommodate our subscription-based business model, and the team delivered exactly what we envisioned. They didn’t just modify the plugin—they made it work seamlessly with our pop-up design and checkout flow. The team was responsive, technically sound, and made sure the solution aligned with our brand’s functionality and goals. The result improved our customer experience significantly. Looking forward to more collaborations ahead.
Deepa Shah
Owner Of Anmol Silver Jewellery
★★★★★
Migrating from Shopify to WordPress felt daunting, especially when preserving our brand aesthetics and ensuring performance. Ecomsupport360 made the transition seamless. Their team was thorough, communicative, and highly organized. They retained the visual essence of our store while enhancing backend performance and SEO. Within weeks, we noticed faster load times, improved product management, and a solid SEO structure taking shape. Their commitment and clarity throughout the process have made them a reliable partner we’re happy to work with.
Abhimanyu
Owner Of Shree Radhey
★★★★★
We approached the Ecomsupport360 team with the need to fix errors on our existing website, but their expertise and insight led us to a complete transformation. From a seamless design in Figma to a fully functional WooCommerce-powered website, they meticulously planned and executed every detail. The site is now more user-friendly, responsive, and aligned with industry standards. Their structured approach, proactive communication, and technical excellence exceeded our expectations. Our customers enjoy a smooth and engaging shopping experience thanks to their efforts. Highly recommended!
Matthew Carasella
Owner Of Roc Father
★★★★★
We couldn’t be happier with our new online store! The team truly captured the essence of Roc Father, creating a modern and functional platform that perfectly represents our brand. Our customers love the seamless shopping experience, and we’ve seen significant growth since launching. Thank you for making our vision a reality!
Damien Lee
Managing Director Of Leeco
★★★★★
Working with Ecomsupport360 has been a transformative experience for our IT operations at Leeco. From the outset, their team demonstrated a deep understanding of our challenges and provided tailored solutions that directly addressed our needs. Their proactive approach to WordPress maintenance and DevOps support has significantly improved our site’s performance and security. Their expertise in SEO and SEM strategies has enhanced our online visibility, driving more traffic and engagement. I highly recommend Ecomsupport360 to any organization looking for a reliable and skilled offshore IT partner.
Nam Moghimi
BDFGraphics
★★★★★
Working with Ecomsupport360, a truly exceptional web design company, has been a game changer for our business. From the initial consultation to the final deployment of our new website, their team demonstrated remarkable expertise and commitment to our vision. They transformed our outdated site into a modern and efficient platform and seamlessly integrated our existing database, which was crucial for our operations. The attention to detail during the design and development process was impressive, and the testing phases ensured a flawless launch. Our customers have noticed the difference, and we’ve already seen a significant improvement in user engagement. I can’t recommend Ecomsupport360 highly enough—they truly understand how to create a digital experience that drives results.
Matt
House Of Gains
★★★★★
Partnering with Ecomsupport360 has been an outstanding experience. Their team’s professionalism, expertise, and dedication to our success have made a difference. We’ve seen significant improvements in our online visibility and overall business performance. Their strategic approach and ongoing support have exceeded our expectations. I highly recommend Ecomsupport360 to anyone looking to enhance their digital presence!
Mustafa Waiz
Managing Director Of Hanooot
★★★★★
Our experience with Ecomsupport360 has been nothing short of transformative. They listened attentively to our needs and delivered a robust eCommerce solution that exceeded our expectations. Integrating advanced features like seamless payment gateways and enhanced mobile app functionality has significantly improved our operational efficiency and customer satisfaction. We are thrilled with the results and look forward to continuing our partnership for future growth.
Juan Carlos
Ecommerce & Customer Care Director of Lladró
★★★★★
My experience with Ecomsupport360 is quite good, so far. Fully satisfied with a quick response time, communication, and flexibility to scale up resources when needed. They listened to our problems, made recommendations, and helped us make our store more responsive and feature-rich.
Sanket Jaiswal
Owner of Ecommerce Retail Store Development
★★★★★
We are delighted with the end-to-end eCommerce retail store developed by Ecomsupport360. It has transformed our online business and exceeded our expectations. The personalized product recommendations, seamless mobile-optimized design, and easy checkout process have greatly enhanced our customers’ shopping experience. Thanks to the Ecomsupport360 team, our online sales have soared, and we highly recommend their services!
John Lathan
Co-founder of eCommerce PIM
★★★★★
We are extremely pleased with the outcome of the project. Working with your Drupal development team has been a delightful experience for us. Having collaborated with various Ecomsupport360 best Drupal development companies, we can confidently say that your team stands out as the best. They thoroughly understood the requirements, maintained excellent communication, and promptly addressed our concerns or inquiries. The software is performing exceptionally well, and we highly recommend your Drupal development company to anyone needing to hire Drupal developers. Thank you for your work.
James Romero
CEO of PPE Supplies Direct
★★★★★
Fantastic work! I am just impressed by their service quality and working strategy. I hired them for the Woocommerce development and maintenance work of my online store and they have satisfied me to the full by delivering the exceptional solution. They have great expertise, are dedicated, attentive, talented, and care much about the client’s needs. Highly recommended.
Gleb Andreev
Founder Of Bradley’s Fish SEO
★★★★★
Happy with the WordPress maintenance work Ecomsupport360 team is doing and also thankful for their SEO efforts to help us with increase in our sales.
Austin Ir
Owner Of Bike Hard
★★★★★
Thanks for the help for our online bike store in WooCommerce to get us new payment gateways and a flawless responsive version.
Alejandro Ricco
Director Of PACKSYS
★★★★★
Despite being a leading brand in the industry with 20 years of experience with an environment-friendly product philosophy, we struggled to expand our business. We realized that capitalizing more on the eCommerce industry was a major reason for this and that our website needed more core functionalities to deliver a full user experience. As an experienced Shopify development company, Ecomsupport360 understood our dilemma perfectly and devised a strategy that worked perfectly for us. The eCommerce integration was the best part. We could focus on the customers again. Thank you for helping us overcome our business challenges with your team of top-notch eCommerce developers.
Nikalas Dahlquist
Project Manager Of DFS
★★★★★
It’s the skill and expertise of Ecomsupport360, a leading eCommerce development company, that truly helped me get through this very critical project. They did a terrific job conceptualizing and visually representing my idea.
Minal Patel
Owner Of ETERNAL JEWELRY
★★★★★
We want to thank the Ecomsupport360 team for helping us rank our website for relevant keywords and bringing more organic traffic to our website. Although we could have gone with a PPC campaign, we wanted to build a strong foundation, and we are thrilled to hire an SEO expert like Ecomsupport360, who did an exceptional job for us. Our website now ranks for various keywords, and the traffic is high-quality. We would love to work with you again.
Athar Jatoi
CEO(Owner) Of MECCABOOKS
★★★★★
The major challenges we had with our previous website were its performance, usability issues, and outdated technology stack. Even though we were pretty different from the others in the niche, we were struggling to promote our offerings effectively and gain momentum. All thanks to the Ecomsupport360 team who understood our pain point and helped us get a brand new MeccaBooks website specifically designed keeping in mind our business needs and overcoming the challenges we faced.
Alex Garcia Reiss
FISUNIC
★★★★★
I want to start by registering my gratitude and appreciation for the Laravel development services the Ecomsupport360 team offers. The experience was impeccable, and we are happy with how our website turned out. Every element of the website, from design, development, features, etc., is beyond our expectations. And we are extremely glad we went with Ecomsupport360 for the project. We searched for an affordable eCommerce portal development company & chose Ecomsupport360, the official Laravel development company. And that’s palpable in the way you have delivered the work. The Laravel portal development team was easy to talk to, and they helped us choose the best features and capabilities for the website.
Mikael Jorkvist
Co-founder & CTO Of LAKRITSROTEN
★★★★★
We are delighted to have worked with Ecomsupport360 for our eCommerce website. The entire experience of the project was nothing short of excellent. The team was elementary to communicate with and has always been professional. They explained everything to us in the best way possible, and it helped us understand what we are getting from a technical perspective. The website came out much better than we expected, and the user experience is top notch. We thank Ecomsupport360 for helping us and would love to work with them again.
Henry Lynn
Owner Of Ground Level SEO
★★★★★
I want to thank your entire team for the exceptional SEO services offered to our website. When we tried to hire SEO experts previously, some of the e-commerce SEO companies declined to work with us as the website was not optimized for e-commerce SEO at all. When we approached Ecomsupport360 for e-commerce SEO, you took the challenges and assured us that the traffic could be improved. And we wanted to hire SEO experts to take charge and help us. One of the best things about working with you is that you explain everything to us, and we can understand what you are doing and how it will help us. The team was also easy to communicate with and listened patiently to our suggestions. I appreciate all the eCommerce SEO help you offer, and I will recommend your SEO agency to anyone looking for a reliable SEO team.
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