How EcomSupport360 transformed the Packsys Ecommerce website using Shopify, creating an intuitive and user-friendly shopping experience with a streamlined checkout process, a centralized inventory management system and a 46% increase in ROI.
The Business Needs
Twenty Years of Business, Held Back by Outdated Technology.
For over 20 years, Packsys had established an outstanding track record in its packaging adhesives and environmental-friendly product line in Mexico. Even with a strong brand, and a genuinely different product philosophy (the 3R Model of Recycle, Reduce, and Reuse), the business was not doing well with regards to Ecommerce growth.
The website’s technology was no longer up to scratch with contemporary Ecommerce requirements. It was not only an aesthetics issue, it actually had a negative impact on the business’s converting ability, their efficiency, and their ability to compete in a digital-driven world.
The problems to be addressed were well defined:
- Technology that is out of date and divorced from today’s Ecommerce trends and best practices.
- Lack of intuitive and frictionless features for purchasing
- Slow, confusing checkout process, losing customers at the crux of the checkout process.
- Failure to have modern systems for payment, with the ability to guarantee the security of transactions and the confidence of the customers
- Too few informational and resource pages to provide customers with information about the product and the brand’s Eco-principles.
About Our Client
An established brand with 20 years of active business tenure, Packsys is one of the most respected names in Mexico for packaging adhesives and eco-friendly products. Its unique selling proposition is to offer businesses and individual customers solutions that are environmentally friendly and are based on the 3R Model: Recycle, Reduce and Reuse.
Our Approach
User Experience and Inventory Management – The Two Non-Negotiables.
The biggest hurdle that Packsys faced when reaching out to EcomSupport360 was the fact that the website wasn’t providing customers with any reason to remain on their site, browse or purchase from them.
We brought together a tight-knit group of Shopify developers and Ecommerce strategists, and used an agile approach to ensure we were moving quickly without compromising on quality.
From the beginning we set two major goals to be the basis for all our decisions: provide for our customers a smooth and fun experience and provide the Packsys team with meaningful tools to make their inventory management and backend tasks easier.
We didn’t patch incrementally, we did a full revamp of the Shopify-based site including the correct theme, missing features and making the checkout process as quick and as easy as the brand’s products are clean and sustainable.
2+
Team members
120+
Man Hours
8+
Client Calls
30+
Functionalities Developed
The Solution
A Full Shopify Revamp Focused on User Experience and Operational Efficiency.
We rebuilt the Packsys Ecommerce store on Shopify, including installing an appropriate theme, creating fundamental user account features, optimising the checkout process, and implementing a comprehensive suite of features for both shoppers on the front-end and admins on the back-end.
Phase 1: Shopify Integration & Theme Setup
A modern base for a brand that’s 20 years young.
The initial challenge was choosing and incorporating the appropriate Shopify theme that could evoke the visual resonance of Packsys’s established brand and fulfill the functional needs of a thriving Ecommerce venture.
- Helped integrate Shopify to an appropriate and tailored theme, matching the Packsys brand personality.
- Developed a clear, easy-to-navigate website architecture that allowed customers to easily find products, whether they were new or repeat customers
- Handled all product listing, checkout and account pages to be mobile friendly.
Phase 2: User Experience & Checkout Optimization
Eliminating All Reasons Customers May Walk Out Without Purchasing.
One of the most critical pain points for the client was the checkout process. We completely remodeled it, and developed user account support which added a layer of smoothness to the full buying process.
- Improved the checkout process for speed, simplicity and clarity
- User sign up/ login system integration for quicker repeat purchases and tracking of orders within the user accounts.
- Enhanced online transactions and optimized the buying experience by integrating PayPal as the default payment method, to enable faster and more secure transactions, and to build customer confidence at checkout
- Embed YouTube product videos in product pages to help customers understand and assess product before purchase and minimize returned product and maximize satisfaction
Phase 3: Admin & Inventory Features
Providing Full Control of Operations to the Packsys Team.
In addition to the improvements for the customer, we developed a comprehensive inventory system and back-end capabilities that greatly decreased the workload for the Packsys team.
- Installed centralised stock management which enabled the team to keep a close eye on stock and prevent stock out and idle inventory.
- Integrated product-category management for easy product organization and improved site navigation
- Introduced page management features to allow the team to add, edit and delete content and product listings without depending on developers.
- Integrated analytics is rolled into traffic, user activity, product performance reporting and directly into SEO/content/product strategy.
Key Features
Final Outcome
A Modern, High-Performing Store and a 46% Growth in ROI.
The outcome of EcomSupport360’s efforts on the Packsys website is a contemporary, cool and highly functional Ecommerce site built on Shopify that is much simpler to maintain for the Packsys team, and a great deal more fun to use for their customers.
With the PayPal payment gateway, the payment process instills confidence in the customer at checkout. Product videos boost engagement and alleviate purchase concerns on YouTube.
The centralized inventory system ensures that the operations are under control. Then there’s the analytics integration, which means that the Packsys team can continue to enhance based on actual data.
The data is telling – overall, the improved Packsys website has been successful beyond expectations in all important indicators.
| Metric | Result |
| Lower Bounce Rate | 30% |
| Traffic Growth | 70% |
| Faster Website | 50% |
| More Product Interaction | 20% |
| Reduced Backend Management Time | 90% |
| Improved CTR | 35% |
| Growth in ROI | 46% |
What Our Customers Say
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Austin Ir
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Alejandro Ricco
Director Of PACKSYS
Nikalas Dahlquist
Project Manager Of DFS
Minal Patel
Owner Of ETERNAL JEWELRY
Athar Jatoi
CEO(Owner) Of MECCABOOKS
Alex Garcia Reiss
FISUNIC
Mikael Jorkvist
Co-founder & CTO Of LAKRITSROTEN
Henry Lynn
Owner Of Ground Level SEO
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